Timeline

1847

Louis-François Cartier
(1819-1904)
took over the jewellery workshop of his apprenticeship master Adolphe Picard at 29, Rue Montorgueil in Paris.

1853

Cartier opened its first salon de vente at 5, Rue Neuve-des-Petits-Champs in Paris. 

1856

Princess Mathilde,
cousin to Emperor Napoléon III, made her first purchase from Cartier. She opened the Maison to a clientele from Parisian high society.

1859

Empress Eugénie,
wife of Emperor Napoléon III, became a client.

1859

Cartier moved to 9, Boulevard des Italiens in Paris.

1872

Louis-François Cartier
joined forces with his son Alfred (1841-1925).

1895

First design of a platinum and diamond solitaire recorded in archives.

1899

On the initiative of Alfred’s son Louis Cartier (1875-1942), who joined the Maison in 1898, Cartier settled at 13, Rue de la Paix in Paris.

1899

Cartier introduced a new style of jewellery, later baptised "Garland style", combining the pioneering use of platinum with neo-classical inspiration.

Tiara, 1910.

1902

Pierre Cartier
(1878-1964),
Alfred’s second son, opened a branch at 4 New Burlington Street in London. The opening coincided with the coronation of King Edward VII.

1904

Cartier received its first royal warrant as official supplier to King Edward VII of England.

Appointment as official supplier to King Alfonso XIII of Spain.

1904

Louis Cartier
created the first watch expressly designed to be worn on the wrist, for his friend the Brazilian aviator Alberto Santos-Dumont.

Santos de Cartier watch, 1916.

1904

First jewels prefiguring the Art Deco style, joining abstract and geometric shapes with colour combinations.

Brooch, 1904.

1904-1905

Pierre Cartier
travelled to Russia.

1906

Alfred Cartier’s
third son, Jacques (1884-1941), took over the London branch.

1906

Creation of the Tonneau wristwatch.

Tonneau watch, 1908.

1907

Appointment as official supplier to Tsar Nicolas II of Russia.

1908

First baguette-cut diamond recorded in archives.

1908

First temporary store in Saint Petersburg.

1909

Patent requested for wristwatches’ folding buckle, delivered one year later.

1909

Transfer of the London store to 175/6 New Bond Street.

Pierre Cartier opened a subsidiary in New York at 712 Fifth Avenue.

1910

Pierre Cartier
sold the blue Hope Diamond to an American client, Evalyn Walsh McLean.

1910

Around 1910, Cartier began promoting jewellery combining the white of the diamond with the black of lacquer or onyx, which has imposed itself as one of Cartier’s major stylistic codes.

Brooch, 1925.

1911

Commercialisation of the Santos de Cartier wristwatch.

1911

Jacques Cartier
travelled to India to attend the Delhi Durbar and to the Persian Gulf during the winter 1911-1912.

1912

First mystery clock: Model A.

Mystery clock, 1914.

1914

The first panther pattern appeared on a lady’s wristwatch in diamonds and onyx.

1917

The New York store moved to 653 Fifth Avenue, the mansion home of Morton F. Plant which Pierre Cartier acquired in exchange for a double-strand pearl necklace.

Opening of the Cartier New York workshop later named “American Art Works”.

1917

First design of the Tank wristwatch.

Tank watch, 1920.

1919

Commercialisation of the Tank wristwatch.

1921

Appointment as official supplier to the Prince of Wales, future King Edward VIII who, on abdicating in 1936, became the Duke of Windsor.

1921

Creation of the Tank Cintrée wristwatch.

Tank Cintrée watch, 1924.

1922

First Chimera bracelet.

Design drawing, 1928.

1923

First Portico mystery clock.

1924

Creation of the three-band ring and bracelet combining three colours, later known as Trinity. Jean Cocteau was one of the first to wear the three-gold ring.

1925

Cartier made a memorable appearance at the International Exhibition of Modern Industrial and Decorative Arts in Paris.

1925

Creation of the Department S (for “silver”) devoted to accessories and entrusted to Jeanne Toussaint.

Powder box, 1930.

1925

Creation of the first bracelet in sapphires, emeralds and rubies carved with vegetal motifs, arranged in a floral composition. This style will later be named “Tutti Frutti”.

Bracelet, 1929.

1925

At the International Exhibition of Modern Industrial and Decorative Arts, Cartier presented the emerald set named “Bérénice”.

1928

Commission by Bhupinder Singh, Maharajah of Patiala of a ceremonial jewellery ensemble.

1930

The American actress Gloria Swanson acquired two bracelets in rock crystal and diamonds.

1931

Commission by the Maharani of Patiala of three necklaces in rubies, pearls and diamonds.

1932

Creation of the Reversible Tank watch.

Reversible Tank watch, 1936.

1933

Jeanne Toussaint
(1887-1976)
became Creative Director of Cartier. She oversaw the creations until 1970.

1933

Cartier filed a patent for the “invisible mount”, a diamond-setting technique in which the metal of the mount disappears to show only the stones.

1934

First “Gas Pipe” bracelet. It was a great success in the post-war years.

Bracelet, 1945.

1935

Cartier opened a store in Monte-Carlo.

1935

First panther in volume for a ring.

1936

Commission by Daisy Fellowes of a “Hindu” necklace. 

1936

Creation of the Asymmetrical Tank.

1938

Cartier opened a store in Cannes.

1938

The smallest wristwatch in the world, by Cartier, was given to Princess Elizabeth of the United Kingdom.

1942

Creation of the “Caged Bird” brooch as a symbol of the Occupation. In 1944, the “Freed Bird” brooch celebrated the Liberation of Paris.

Brooch, 1944.

1945

Claude Cartier,
son of Louis, took the helm of Cartier New York while Jean-Jacques Cartier, son of Jacques, took off the reins of Cartier London.

1948

The Duke of Windsor commissioned for his wife a yellow gold panther brooch on a 116-carat emerald. It was the first panther rendered in its entire three dimensional anatomy.

1949

The Duke and Duchess of Windsor purchased, in Paris, a platinum panther brooch on a 152.35-carat cabochon-cut sapphire from Kashmir.

1953

Queen Elizabeth II
entrusted Cartier with the pink Williamson diamond, which the jeweller set on a brooch.

1955

Creation of Jean Cocteau’s sword for his election to the Académie française, to the artist’s own design.

1956

For her marriage to Prince Rainier III, Princess Grace received numerous gifts of jewellery by Cartier including her engagement ring, set with a 10.48-carat emerald-cut diamond.

1957

A loyal customer, Barbara Hutton purchased a tiger brooch in yellow gold, onyx and yellow diamonds.

1964

First participation of Cartier at the Biennale des Antiquaires in Paris.

1967

Creation of the Crash wristwatch in London.

1968

The Mexican actress María Félix commissioned Cartier to make a snake necklace.

1968

Cartier granted Robert Hocq a licence to create an oval lighter with a retractable wheel under the Cartier name.

1969

Cartier acquired an exceptional 69.42-carat pear-shaped diamond and immediately sold it to Richard Burton who gave it to Elizabeth Taylor for her birthday. The famous Cartier diamond was thus renamed the Cartier-Taylor-Burton.

1969

Opening of stores in Geneva and Hong Kong.

1969

Creation of the Love bracelet in New York.

Love bracelet, 1969.

1971

Creation of the Nail bracelet in New York.

1972

Cartier Paris was taken over by a group of investors united by Joseph Kanoui.

1973

Creation of Les Must de Cartier by Robert Hocq in collaboration with Alain-Dominique Perrin, named General Director of the company Les Must de Cartier.

1974

Launch of the first leather collection.

1975

Commission by María Félix of a crocodile necklace transformable into two brooches.

1976

Creation of the first oval pen.

1977

First collection of Les Must de Cartier vermeil watches.

Tank watch, 1977.

1978

Creation of the Santos de Cartier watch with a metal bracelet.

Santos de Cartier watch, 1981.

1978

Creation of the first Cartier scarves.

1979

Cartier Paris, Cartier London and Cartier New York were united as a single legal entity, named “Cartier World”.

1981

Launch of the Must de Cartier and Santos de Cartier fragrances.

1982

Micheline Kanoui
nominated High Jewellery Director.

1982

First collection of Nouvelle Joaillerie.

1983

Creation of the Collection Cartier with the ambition to build a heritage collection representative of the Maison’s production.

1983

Creation of the Panthère de Cartier watch.

Panthère de Cartier watch, 1983.

1984

Creation of the Fondation Cartier pour l’art contemporain in Jouy-en-Josas.

Cartier became a partner of the Windsor International Polo Tournament, in England.

1985

Launch of the Pasha de Cartier wristwatch.

Pasha de Cartier watch, 1985.

1987

Launch of a collection devoted to tableware, “Les Maisons de Cartier”.

Launch of the first Panther perfume.

1988

Launch of the Tank Américaine wristwatch.

Tank Américaine watch, 1994.

1988

Cartier joined the Richemont group.

1989

“The Art of Cartier”, the first major retrospective featuring the Cartier Collection at the Petit Palais, in Paris.

1991

Establishment of the Comité International de la Haute Horlogerie (CIHH). The first Salon International de la Haute Horlogerie (SIHH) in Geneva.

1991

Fifth collection of Nouvelle Joaillerie on the theme of “La Route des Indes”.

1992

“The Art of Cartier” exhibition at the Hermitage Museum in Saint Petersburg.

1994

The Fondation Cartier pour l’art contemporain moved to the Left Bank in Paris into a building on Boulevard Raspail, designed by the architect Jean Nouvel.

1995

Creation of the Pasha C wristwatch in steel.

1996

Creation of the Tank Française wristwatch.

1997

Cartier 150 years celebration.

1997

“Cartier 1900-1939” retrospective at the British Museum in London and the Metropolitan Museum of Art in New York.

1997

Opening of the first Cartier store in mainland China, in Beijing.

1997

Launch of the Diabolo pen.

1998

New launch of the Trinity ring.

1998

Creation of the Collection Privée Cartier Paris Fine Watch collection. For the first time, the Maison united specially shaped watches and Fine Watchmaking movements.

1999

Creation of the Paris Nouvelle Vague Cartier jewellery collection, inspired by Paris.

1999

Launch of the Cartier website.

2001

Launch of the Roadster watch.

2001

The intersection of Fifth Avenue and 52nd Street was officially named “Place de Cartier” by the City of New York.

2001

Opening of the watchmaking manufacture at La Chaux-de-Fonds, Switzerland.

2002

Creation of the Tank Divan wristwatch.

2002

“Le Baiser du Dragon” jewellery collection.

2002

“Cartier Design Viewed by Ettore Sottsass
exhibition at the Vitra Design Museum in
Berlin then at the Palazzo Reale de Milan.
This exhibition was later presented at
the Daigoji Temple in Kyoto and at
the Museum of Fine Arts, Houston.

2002

Founding of the Cartier Jewellery-Making
Institute, which trains new generations
in the jeweller’s arts.

2003

“Les Délices de Goa” jewellery collection.

2003

The Kimberley Process was implemented and Cartier immediately adopted measures to end trade in conflict diamonds.

2003

Cartier opened a store at 154, Avenue des Champs-Élysées in Paris.

2004

Marking the one-hundredth anniversary of the Santos de Cartier wristwatch, creation of the Santos 100, Santos Demoiselle and new Santos-Dumont wristwatches.

2004

Presentation of the historic Star of the South diamond weighing 128.48 carats at the 22nd Biennale des Antiquaires in Paris.

2005

Creation of the “Caresse d’Orchidées” High Jewellery collection.

2005

Creation of a bespoke
fragrance service at
13, Rue de la Paix store.

2005

Cartier co-founded the Council for Responsible Jewellery Practices.

2005

Exhibition of Ron Mueck’s artwork at the Fondation Cartier
pour l’art contemporain, in Paris.

2006

Creation of the La Doña de Cartier wristwatch.

2006

Creation of the Cartier Women’s Initiative Awards.

2007

Creation of the Ballon Bleu de Cartier wristwatch.

2007

Presentation of the “Inde Mystérieuse” High Jewellery collection.

2007

“Cartier, Innovation through the 20th century” retrospective at the Kremlin Museum, in Moscow.

2008

Creation of the caliber 9452 MC, the first Cartier caliber to be stamped with the Geneva Seal.

2008

Creation of Roadster, fragrance for men.

2008

Launch of the Rotonde de Cartier watch.

2009

Cartier Collection hosted at the Palace Museum, in Beijing, for the exhibition “Cartier Treasures: King of Jewellers, Jeweller to Kings.”

2010

Launch of the Calibre de Cartier watch.

2010

Integration of a glyptic workshop. Cartier is the only major jeweller to have such a workshop directed by a Maître d’art.

Necklace, 2012.

2011

First exhibition dedicated to Cartier watchmaking designed by Tokujin Yoshioka. First venue at the Bellerive Museum, Zurich.

Poster of the 2014 exhibition at Power Station of Art, Shanghai.

2011

Catherine Middleton
wears a Cartier tiara at her wedding with Prince William.

2011

Launch of the Baiser Volé fragrance.

2012

Presentation of the “Dépaysement” High Jewellery collection at the 26th Biennale des Antiquaires.

2012

Creation of the Tank Anglaise wristwatch.

2012

Launch of the Juste un Clou collection.

2012

Broadcast of the advertising film “L’Odyssée de Cartier” presenting the stylistic path of the Maison.

2012

Creation of the Cartier Charitable Foundation, later renamed Cartier Philanthropy.

2013

Launch of the new Paris Nouvelle Vague collection, enriched with new creations the following years.

Bracelet, 2015.

2013

"Cartier. Style and History” exhibition at the Grand Palais, Paris.

2014

Presentation at the 27th Biennale des Antiquaires of the “Cartier Royal” High Jewellery collection, with as its masterpiece a tiara adorned with a natural pearl having belonged to Queen Mary of England.

2014

Fondation Cartier pour l’art contemporain 30 years celebration.

2014

Launch of La Panthère fragrance.

2014

Creation of the Amulette de Cartier collection.

2015

Reopening of the Champs-Élysées store.

2015

“Asia Imagined” exhibition at the Fondation Baur in Geneva.

2015

Creation of the Clé de Cartier watch.

Clé de Cartier watch, 2016.

2015

Launch of the C de Cartier bag.

2015

Opening of the Maison des métiers d’art
at La Chaux-de-Fonds.

2016

Reopening of the Mansion New York store, after two years of renovation.

2016

Launch of L’Envol de Cartier fragrance.

2016

Creation of the Drive de Cartier watch.

2016

Creation of the Cactus de Cartier Fine Jewellery collection.

2017

Relaunch of the Panthère de Cartier wristwatch.

Panthère de Cartier watch, 2018.

2017

Launch of the Love bracelet small model.

2017

“Cartier in Motion” at the Design Museum in London, curated by renowned architect Norman Foster. First exhibition to explore Cartier watchmaking from a design perspective.

2018

Launch of the Cartier Carat perfume.

2018

The Fondation Cartier pour l’art contemporain exhibited its collection for the first time in China with “Fondation Cartier pour l’art contemporain, A Beautiful Elsewhere” presented at Power Station of Art, Shanghai.

2018

Launch of the Guirlande de Cartier bag.

2019

“Beyond Boundaries: Cartier and The Palace Museum Craftsmanship and Restoration Exhibition” in the Beijing Palace Museum.

“Crystallization of Time” exhibition presented at the National Art Center in Tokyo designed by New Material Research Laboratory founded by Hiroshi Sugimoto and Tomoyuki Sakakida. First exhibition dedicated to Cartier style displaying contemporary creations and historic pieces from the Cartier Collection.

2019

Creation of the new jewellery collection Clash de Cartier.

2019

New design for the Baignoire de Cartier watch.

2019

Cartier signed the Women’s Empowerment Principles.

2020

Relaunch of the Pasha de Cartier wristwatch.

2020

Partnership between the Fondation Cartier pour l’art contemporain and Triennale Milano.

2020

Creation of the Cartier for Nature fund, dedicated to preserving biodiversity and healthy ecosystems.

2021

Cartier unveils a new Tank Must equipped with the SolarBeat™️ movement and a bracelet crafted in an innovative material made from apple by-products. 

2021

The Musée des Arts Décoratifs in Paris presents "Cartier and Islamics arts: in search of modernity", an exhibition co-organized by the Musée des Arts Décoratifs, Paris and the Dallas Museum of Art, with the exceptional collaboration of the Musée du Louvre and the support of the Maison Cartier. It will travel to Dallas the following year.

2021

Cartier joins forces with La Biennale di Venezia and becomes an official partner of Venice International Film Festival. The Cartier Glory to the Filmmaker award is created to mark the occasion.

2021

Co-creation of the Women’s Pavilion
at Expo 2020 Dubai. 

2021

Cartier takes part in the creation of the Watch & Jewellery Initiative 2030.

2022

Launch of the Indomptables de Cartier collection. 

2022

Re-release of the Pebble watch.

2022

Reopening of the historic boutique at 13 rue de la Paix
in Paris after two years
of renovation.

2022

Relaunch of the
Grain de Café
collection.

Ring, 2023.

2022

Launch of Panthère
de Cartier bags.

2023

Relaunch of the
Tank Française watch.

2023

The Baignoire watch unveils a new design. 

2023

The exhibition
“Cartier, Islamic Inspiration
and Modern Design”
is presented at
Louvre Abu Dhabi.

2024

Creation of new models to mark
the hundredth anniversary of Trinity.